Suncrest Diamonds

Suncrest diamonds and its employees are working hard to enhance the lives of people throughout the world. The company and employees are lending a helping hand to extremely impoverished women in Kenya, through Yehu microfinance. Through generous donations, Yehu microfinance provides financial and other support services for small businesses owned by very poor women in the rural coastal region of Kenya. Yehu is an organization for the poor, run by the poor.

Suncrest Diamonds and Yehu work in conjunction with Choice Humanitarian, an international NGO specializing in village development. Yehu was created based on the principles and procedures of the world-renowned Grameen Bank.

Yehu combats poverty by empowering poor rural women in Kenya to lift themselves out of poverty through enhanced accessibility to sustainable financial services. This includes enabling them to save and earn interest while giving them access to micro-loans, which can be used to start or expand their small businesses. Other services that are provided by Yehu are micro-insurance, as well as many other services, as they are needed, to improve the lives of its members. Ultimately, Yehu provides hope and a hand up to those who have been marginalized by society.

Helping one another succeed is a strong part of the Sundcrest diamonds' culture. Many of Suncrest Diamonds' employees have donated their time and financial resources in helping this worthwhile cause. To find out how you can help, visit Yehu Microfinance.

At this year's JCK Show 2009 in Las Vegas NV, Suncrest Diamonds unveiled an exciting new line of beautiful pink diamonds.

These unique diamonds have been mined from the earth and then heated to perfection to bring out each stone's stunning, permanent pink color. In addition to offering these stunning diamonds at the show, we are also excited to announce that all Suncrest diamonds will now be designated as "Suncrest Processed" or "Suncrest Pink processed" on all GIA reports. For more information on pink diamonds from Suncrest, contact us today.

Orem, UT, May 30, 2009 - Suncrest Diamonds, creator of the first and only collection of beautiful yellow HPHT* diamonds, announced today at the JCK Show 2009 the availability of a new line of pink HPHT diamonds to interested retailers nationwide. In addition, Suncrest is pleased to announce the Gemological Institute of America (GIA) has designated the proprietary perfecting HPHT-processes used by the company as “Suncrest.” When HPHT is combined with irradiation and annealing, diamonds will be inscribed with the “Suncrest Pink” designation.

“We are very pleased that retailers can now offer beautiful, high-end pink and yellow HPHT diamonds to their discriminating diamond clientele at a price suited for today’s economy,” said Sonny Pope, general manager of Suncrest Diamonds. “Our propriety processes enable retailers and the diamond trade to dramatically upgrade existing natural diamond inventories with breathtaking results.”

Suncrest carefully selects diamonds that have been mined from the earth and then heats these diamonds under high temperature and pressure (1 million pounds/sq.in.) to bring out each stone’s stunning color and natural beauty. Additional treatment is applied to Suncrest pink diamonds to ensure that their brilliant color will never fade or diminish over time. A lab certification (from GIA or other industry-recognized gem labs) can accompany each Suncrest diamond documenting the stone’s natural pedigree and processing

For JCK show attendees, Suncrest Diamonds (booth 9041) is offering special discounted pricing for retailers who want to add this vivid, new line of pink diamonds to in-store displays. Suncrest will be offering free diamond analysis at our JCK booth or at our testing facilities in the Israel Brinks office, as well as the company’s New York City and Orem, Utah offices.

YouTube videos: interview with Sonny Pope; pink diamonds; yellow diamonds

About Suncrest Diamonds
Suncrest Diamonds is the first and only collection of natural, beautiful pink and yellow diamonds that have been carefully selected, heated, and polished to bring out each diamond's stunning color and inner beauty. Suncrest Diamonds gives retailers a reliable source for beautiful, fancy-color diamonds for designer diamond jewelry. Suncrest designs exciting colored diamonds to help retailers attract new and existing customers with vibrant color and fresh new style.

For more information about Suncrest Diamonds, contact the Rio Grande Diamond Department at 800-257-7026 or visit Suncrest Diamonds at http://www.suncrestdiamonds.com.

*High Pressure High Temperature

Press Contact:
John Pilmer
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801-369-7535

We invite you to visit an authorized Suncrest retailer to see for yourself our stunning yellow collection. For more information about becoming an authorized Suncrest retailer, contact us today.

Suncrest Diamonds invites members of the press to contact us for additional background information on the company or to schedule a briefing with a company spokesperson.

Suncrest Diamonds invites you to read about us in the news.

Get the latest information on Suncrest Diamonds by downloading our brochure, product catalog, media kit, etc.

Over its history, Suncrest Diamonds has worked hard to service its valued customers in the diamond industry. The company is dedicated to working with customers and meeting their needs at every opportunity. We invite you to visit the Suncrest Diamond team at the following events:

Each Suncrest diamond is stunningly beautiful and color unique. 
Most Suncrest diamonds are Fancy Intense and Vivid colors.

For more information on Suncrest Diamonds, contact us or visit a Suncrest retailer today.

The largest yellow diamond ever discovered was found in South Africa more than 200 years ago.  This magnificent yellow diamond was 287 carats and was originally purchased by Tiffany Jewelers for $18,000 in the late 1880s.  This beautiful, light-yellow stone was cut into a brilliant 90 facet, 128 cushion-cut that was later named the Tiffany Diamond. 

The cutting of the Tiffany Diamond took over a year to complete.  For years, the Tiffany Diamond was the main attraction at expositions like the Chicago Columbian in 1893, the Pan-American in 1901, the Chicago Century of Progress in 1933-34, 100-year celebration of the Kimberly Mine, the 1939 World's Fair in New York, and the 1957 Tiffany Ball - where the stone was set into a beautiful diamond necklace.  In 1961, the Tiffany Diamond gained a huge amount of public notoriety when Audrey Hepburn wore the Tiffany Diamond necklace in the award-winning film Breakfast at Tiffany's.  Following the filming of Breakfast at Tiffany's, a famous Tiffany designer - Jean Schlumberger - fashioned the diamond into a beautiful brooch, entitled "Bird on a Rock".

Recently, a number of famous Hollywood celebrities have taken note of the beauty, excitement, and attraction of yellow diamonds.  For example, Katie Holmes was given a beautiful yellow diamond engagement ring by her fiance, Tom Cruise.  Elton John purchased a 25-carat yellow diamond ring.  At the 2005 Academy Awards, there were a number of famous people walking the red carpet, dressed in yellow diamonds, including: Cate Blanchett, Penelope Cruz, Mary Hart and Kathy Griffin. And, famed singer, song writer and film star Usher also purchased an eye-popping designer watch that sparkles with approximately 1,000 tiny yellow diamonds in a portrait on the face of the watch.

One of the most famous yellow diamonds is called The Sancy. This exceptional 55 carat, light yellow diamond was originally purchased in 1570 by the French Ambassador to Turkey, Nicholas Harlai, the Seigneur de Sancy.  The beautiful yellow stone has a number of unique features, including its unusual fluorescence of yellow and pink.  However, the most unique feature of the stone may be its unusual history.  In 1477, it was rumored that The Sancy diamond was lost by Charles, Duke of Burgundy on the field of battle.  Throughout history, The Sancy Diamond has been loaned to the French Kings Henry III and Henry IV, sold to the English Crown and then sold back to the French Crown by James II.  It was used to raise money for war, lost for an unpaid loan, bought by a Cardinal, willed to the French Crown and stolen in a great heist of the French Crown jewels.  The Sancy Diamond is among the most famous European diamonds and now resides in the Louvre.

All diamonds are naturally formed with varying composition.  Most natural yellow color diamonds contain some nitrogen.  This yellow color is the direct result of the presence of nitrogen in the stone's natural composition.  Nitrogen atoms allow the diamond to absorb violet and blue light in the visible light spectrum. When the composition of a diamond includes these nitrogen atoms (an N3 color center that is formed by three connected atoms of nitrogen), the diamond will present varying hues of yellow.  The range of yellow color can move from colorless to a pale yellow, or even bright yellow.  The nitrogen atoms can also cause darker hues including tan or amber.

Vivid yellow diamonds are:

• Among the most rare and expensive gems in the world.
• Among the 100 largest diamonds in the world.
• Only available to select consumers. 

In the late 1800s, a large yellow diamond vein was found in South Africa's Cape Province.  The diamonds discovered in this unique discovery were predominately light yellow in color.  These diamonds quickly became known as "Cape" diamonds, named after their geographical origin.  At the time, yellow Cape diamonds were unusual and unique from more common colorless stones found in India and Brazil. 

Today, yellow diamonds are more common than they were back in the late 1800s.  However, only one diamond in every ten thousand diamonds is a color diamond.  One of the colors growing in interest among consumers is yellows.  All light-yellow diamonds are called Cape diamonds regardless of their origin.

Gemological laboratories often refer to intense or vivid yellow diamonds as "Canary" yellow.  Canary yellow diamonds are very rare when compared to more common "Cape" diamonds.  Canary diamonds contain much more nitrogen, but their color is more of a gold color.

Suncrest diamonds are all natural diamonds selected for their quality and beauty.  Each Suncrest diamond is carefully selected, heated, and polished to bring out its stunning color and inner beauty. 

Every natural diamond in the world is formed under extreme heat and pressure deep inside the earth's crust.  Suncrest takes these natural diamonds and applies a simple heating process to bring out their beautiful, stunning color.  This exciting color found in each Suncrest diamond is achieved through a basic process of replicating the natural conditions of heat and pressure that existed when the diamond was initially formed.

Suncrest diamonds are:

• Bursting with stunning yellow color.
• Lab-certified.
• All natural - not coated, irradiated, or synthetic.
• Permanent in color - will never diminish.
• Heated to perfection.

Like the heating process commonly used for sapphires, rubies, and other gemstones, Suncrest diamonds are also heated to bring out their beautiful natural color. While some natural yellow diamonds, color-coated stones, or irradiated diamonds have uneven and undesirable color, the heating process for Suncrest diamonds allows the diamond to achieve its most vivid, fancy yellow color equally throughout the entire stone.  This unique heating process does not artificially add or remove anything from the diamond's natural composition.  As a result, each Suncrest diamond is color unique and comes with a lifetime guarantee that this magnificent color, brilliance, and dynamic beauty will never diminish under any condition. 

For more detailed information on Suncrest Diamonds, see our Frequently Asked Questions page, contact us, or visit a Suncrest retailer today.

Suncrest Diamonds
1260 South 1600
Orem, Utah 84058

For more information on Suncrest Diamonds, contact us or visit a Suncrest retailer today.

Each Suncrest yellow diamond is all natural and specifically selected for its quality and beauty.  Our promise is that each Suncrest diamond comes with a lifetime guarantee that its stunning color, brilliance, and dynamic beauty will never diminish.  We are confident that a each Suncrest diamond will provide a symbol of beauty and love that will be cherished for generations.  Suncrest yellow diamonds are available in three beautiful shades - yellow, golden yellow and orange yellow.

For more information on Suncrest Diamonds, contact us or visit a Suncrest retailer today.

Our commitment to outstanding quality and superior customer service allows Suncrest Diamonds to meet the highest performance standards in the diamond industry.  Each Suncrest diamond is lab-certified and comes with a lifetime guarantee that the diamond's vivid, stunning color will never diminish.

For more information on Suncrest Diamonds, contact us or visit a Suncrest retailer today.

Suncrest Diamonds is the first and only collection of natural, beautiful yellow diamonds that have been carefully selected, heated, and polished to bring out each diamond's stunning color and inner beauty. 

Today's consumers are looking for exciting new styles and lasting value in their jewelry purchases.  Celebrities, fashion magazines, and retail sales all point to a growing interest in contemporary and popular fancy color diamond jewelry.  Unfortunately, retailers have faced a difficult challenge in finding quality color diamonds that can attract new and existing customers - until now.

Suncrest Diamonds gives retailers a reliable source for beautiful, fancy-color yellow diamonds for designer diamond jewelry. Our exciting yellow diamonds will help retailers attract new and existing customers with vibrant color and fresh new style.  To support the sales process, Suncrest Diamonds is committed to providing educational material, exciting in-store displays, and supporting marketing material to help customers experience the unique beauty, style, and value of each Suncrest diamond.

Our stunning collection of yellow diamonds is bursting with color and is all natural.  Each Suncrest diamond is lab-certified, laser-inscribed, and will add new life and excitement to any retail location.  The beauty and value of each Suncrest diamond will appeal to customers looking for a stylish, contemporary, and unique color diamond.

For more information on Suncrest Diamonds, contact us or visit a Suncrest retailer.