Rio Grande Begins Distribution of Suncrest YellowDiamonds

Suncrest Diamonds, the first and only collection of beautiful yellow HPHT diamonds, announced today at the JCK Show 2008 that Rio Grande will now distribute Suncrest yellow diamonds to all Rio Grande customers nationwide. Retail customers will now have broad access to fancy yellow HPHT diamonds through Rio Grande’s nationwide print catalog, online catalog, and through special order. Each Suncrest yellow diamond, offered by Rio Grande, has been carefully selected, heated, and polished to bring out each stone's stunning color and natural beauty. “Suncrest Diamonds gives Rio Grande the unique ability to supply smaller diamond retailers with exciting new yellow HPHT diamonds,” said Kevin Whitmore, merchandising manager at Rio Grande. “Finally, retailers can offer beautiful, color-permanent, high-end yellow HPHT diamonds to their diamond clientele.” As part of this important announcement, Rio Grande and Suncrest Diamonds will provide retail customers with additional information and marketing support on yellow HPHT diamonds. Currently, Rio Grande will only offer yellow, round diamonds in its upcoming nationwide catalog. However, other yellow diamond cuts will be available through Rio Grande on a special-order basis. "We are extremely excited to work with Rio Grande, one of the world's largest suppliers in the jewelry industry, in supplying retailers with a beautiful new line of yellow HPHT diamonds,” said Sonny Pope, general manager of Suncrest Diamonds. “Rio Grande is a perfect fit for our business. They are experts in the diamond retail market and are a recognized name in the diamond industry for superior products.” For JCK show attendees, Suncrest Diamonds and Rio Grande will be offering special discounted pricing for retailers who want to add this vivid, new line of yellow diamonds to in-store displays. About Suncrest Diamonds
Suncrest Diamonds is the first and only collection of natural, beautiful yellow diamonds that have been carefully selected, heated, and polished to bring out each diamond's stunning color and inner beauty. Suncrest Diamonds gives retailers a reliable source for beautiful, fancy-color yellow diamonds for designer diamond jewelry. Suncrest’s exciting yellow diamonds are designed to help retailers attract new and existing customers with vibrant color and fresh new style. For more information about Suncrest Diamonds, contact the Rio Grande Diamond Department at 800-257-7026 or visit Suncrest Diamonds at suncrestdiamonds.com.
About Rio Grande
Rio Grande is one of the world's largest suppliers to the jewelry industry. Since 1944, Rio Grande has worked hard to bring customers the best in jewelry findings and gemstones, tools, supplies and equipment, packaging and display. For more information on Rio Grande, visit riogrande.com.
CONTACT:
Marc Modersitzki
Suncrest Diamonds
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(801) 369-8253